If you have content that relates to a specif location or suburb like a new cafe opening or a suburb profile you can provide the location of the content when creating it. Adding a location to content means that only offices who's service area encompass the contents location will have it added to their schedules. this gives you precise control over the profiles the content appears on no matter how many you have in your group.
Generic Tag
The Generic content tag tells the system that this content item is relevant to a larger area up to 30 km from its location, adding the generic tag means offices within 30 km of the location will has this content available. When using the generic tag make sure the content item is suitable for a wide audience and relates to more than one suburb.