Sometimes you need a post to go out to all your accounts at a specific date and time, this is where a scheduled post should be used.
The main difference between schedule content items and all other items is that you can set a scheduled date-time, this is the day and time that the post should be published to all applicable client schedules, we say applicable because the same rules for content tags apply to scheduled posts. If the post is tagged for a specific state then it will only be scheduled to accounts associated with this state.
Another important point is that scheduled posts will be added to all accounts even those with auto-scheduling turned off. this is because scheduled posts are considered a broadcast, and are not part of a clients schedule. They can be deleted or edited by individual clients once added to their schedules.
Once a post has been scheduled it will not immediately appear in the schedules, this content item will only be added to schedules for the next day, where you need the post to go out the same day you will need manually kick off the re-building update of your client's schedules.
When preparing a scheduled post you need to be aware that this post requires additional consideration as Post published to some channels can not be deleted if there is a mistake. We recommend that once you have prepared your scheduled post that you test it with a few client accounts first to ensure it is appearing on only the accounts you expect and that the post time, channels and presentation is as you expect.