Custom posts are a great way to increases engagement, adding a=one or more custom posts each week can really lift engagement and bring a new dimension to your social profiles. Although these posts require a little more work and imagination, once you have created a few we're sure you'll find it easy.


Tip: Don't think you need the perfect shot or craft the perfect caption, most content on social networks has a shelf life of a few hours unless it gets like and comments. Keep things simple, there's always next week to improve, the important thing is that you commit to getting something complete.


We recommend you start by replicating the below examples to build confidence, then over time adapt and create new variations.


Sales Results Post

The below example takes an everyday announcement and turns it into an eye-catching marketing post. The use of a staff member and branding reinforces the business and people behind it, the subject's eyes are looking directly at the camera which is sure to stop users as there scroll through their feed.


Caption Template

[Agent fist name ] in Action Making Those [business name] Sales ??



Marketing Post V1

The below example is a great versatile post option, the below captions can be paired with almost any image. The captions and images can also be mixed and matched to create grater diversity without extra work. The important thing is that the image contains a branded element. Images of reception, the work car, shop frontage or a local landmark work well here.



Caption Template
Creating a difference, [business name] has led the way in the [area] for outstanding results, a new level of marketing, teamwork and a reputation for service.
❤️??? 
It’s what keeps clients coming back, and puts [business name] people ahead of the competition.



Caption Template

? Wherever You Are in Your Property Journey, You’re at Home With Us at [business name] ?


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YOUR PERFECT HOME IS OUT THERE ?  - Let [business name]Lead You in the Right Direction.

? Contact Us Today on [office number]



Team Marketing Post V1

This is another option for a marketing post but this one introduces either the sales or property management team. You can play around with this concept, alternate between teams. The images for these posts could also be paired with the above example to give you a little extra mileage when you're busy.


Caption Template

BOYS CLUB ONLY ?? [agent 1], [agent 2] & [agent 3]


Team Marketing Post V2

Here is another example of how to create a marketing post with endless variations, your team can be photographed in any location in your local area, the important thing is the grouping, keep the focus on the team and incorporate local icons in the background or your office.


WHAT A TEAM ⚡?  Saturday Open Homes Consisting of Two Michaels and a Josh 


Team Marketing V3

The below brings together the entire team across all departments and is a nice way to finish of a series of specific department team posts.


Caption Template
The [business name]Team is passionate about your buying, selling and property management needs. ? 
We specialize in quality marketing & communication.
Let [Business name] Be There For You ✨? Give Us a Call Today On 
[office number]



Agent Profile

There are occasions where a new staff member joins the team and you want to introduce them, this is where a profile post comes in, don't use the stock agent profile image go for something a little more candid, in the office or on-site at an Auction or open home. 


Tip: Where you have a large team of 4 or more, profile posts can become a regular weekly post but make sure to always pair the post with a new image to keep things fresh, once you have 4 or more images for each staff member you could start recycling the images to save work.


[Agent Name] ✨ (Principal/Head Property Manager) 

- Keeping things close, the small team and tight-knit ideals of [business name] extend to my property management approach. I believe the first person you first talk to should be the one celebrating future property milestones with you. ??  
With 19 years of experience in my industry, I’m a rarity for this profession – a long-term career property manager.

With [business name] known for being the colour of the [region] when it comes to renting, my team is a rich tapestry of multi-lingual collaborators. ?
Wherever you are in your property journey, you’re at home with us.



Landlord Profile Post

This post brings your customers into focus and really helps to set you apart from your competitors, real people help the potential customer see themselves working with you. 


Tip: The below image is almost perfect excepts that it's missing a branding element, maybe you can think of a creative way to add a subtle branding element to this type of image.


Caption Template

Visiting Our Lovely Landlords ?✨ How Beautiful is Little Scarlett 


Event Post

Throughout the year you'll have a number of these, the below examples show you how an event post can be created with and without branding. It's important to tap into local events, the things being discussed at the pub is a good rule of thumb.


Caption Template


On this Australia Day, we are thanking those that have worked tirelessly to help communities and wildlife that have been affected during this horrific bushfire season. It is part of the Australian spirit to help those around you in a time of need, and that has never been more prevalent than right now. 



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TRICK OR TREAT - Have a SPOOK-TACULAR Halloween ??